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| S No | Module | Topic Name | Assignments |
| 1 | Fundamental of Digital Marketing | What is Digital Marketing | |
| Benefits of Digital Marketing | |||
| Scope Of Digital Marketing | |||
| Requirements in Digital Marketing | |||
| Types Of Marketing | |||
| Job Opportunities In Digital Marketing | |||
| 2 | Website Designing (WordPress) | ||
| What is Hosting and what types of Hosting / Understanding domains? | |||
| What is WordPress? | |||
| Why WordPress is popular in Digital Marketing? | Installation On Local Server | ||
| What is a Website & Types Of Website? | Installation On Live Hosting Server | ||
| How To Install WordPress? | |||
| Design Professional Blog | |||
| Important Pages In Blog & How To Create? | |||
| Important Settings For WordPress Blog? | Design a professional Digital Marketing Blog | ||
| How To Create Topic Categories? | |||
| How to Create Categories Manu? | Design a Professional General + Event Blog | ||
| How To Create Footer for Blog? | |||
| How to Create Sidebars In Blogs? | |||
| How To Choose the best theme for the blog? | |||
| Essential Plugins for Blog | |||
| How to Design a Home Page For a Blog | |||
| Design a Professional Business Website | |||
| Important Pages In Business Website & How To Create? | Design a Complete Digital Marketing Agency Website | ||
| Important Settings For WordPress Blog? | Design a complete Personal Portfolio Website | ||
| How To Create Topic Categories? | Service Website (According to business) | ||
| How to Create Pages Manu? | |||
| How To Create Footer for a Business Website? | |||
| How To Choose the Best Theme for a Business Website? | |||
| Essential Plugins for Website | |||
| How to Design a Home Page For a Business Website. | |||
| External resources For Designing | |||
| Design Professional E-commerce Website | |||
| Importnant Plugin for E-Commerce Website | |||
| Setting For E-Commerce Plugin | Design a Complete Clothing E-Commerce Store ( For Multipal Category Product) | ||
| How to Create a Product Category | Design a Online Learning Managment System (LMS) Based E-Commere Website | ||
| How to Upload Simple Product | |||
| What is a Variable Product and how to Create Variation in products | |||
| How to Add Payment Getaways | 8 Type Of Website + 10 WordPress Landing Pages | ||
| How to Apply Shipping Charges | |||
| How to Apply GST setting | |||
| How to create Discount Coupons | |||
| Important Settings For E-Commerce Store | |||
| Landing Pages Creation | 10 Landing Pages Creation On Diffrerent Niche | ||
| Special Session by Umar Sir | Review of all the Assignment | ||
| 2 | SEO | ||
| Introduction to SEO | |||
| On-Page SEO | |||
| Off-Page SEO | SEO Practical For Blog Website | ||
| Technical SEO | SEO Practical For Business Website | ||
| Ranking Algorithms | SEO Practical For E-Commerce Website | ||
| Writing a perfect blog for SEO | SEO practice for general blog | ||
| How to Optimize a Perfect -Service Page | |||
| Keyword Research Advanced | |||
| SEO using Different Tools | Total: 4 Assignments | ||
| Google Search Console Explained | |||
| GA4 for SEO | |||
| Understanding of Local SEO, What is Google My Business Profile and how it works? | |||
| Special Session of Umar Sir | Review of All Assignments | ||
| 3 | Facebook Ads | ||
| What is Facebook Ads & How it Works? | |||
| Difference B/w Personal Facebook ads v/s Facebook Business Manager | |||
| Different Types of Facebook Ads Objectives / Ad Format | Awearness Ads : 5 Type Of Businesses | ||
| How to Choose the Right Objective for Ads | Lead Ads : 5 Diffrent Types Of Businesses | ||
| Complete Audience & Targeting Option | Real Estate | ||
| Complete Placement Option in Facebook Ads | Educational Institute | ||
| How to write highly convertible Ad copy | Digital Marketing Agency | ||
| What is the Buyer’s Persona | Dental Businesses | ||
| What is Facebook Pixel | Local Business | ||
| How to set up Facebook Pixel | |||
| What is Remarketing & How to Create Remarketing Audiences? | 4 Campaigns For E-Commerce Website | ||
| What is Conversion & How to Setup Conversion | Clothing Store | ||
| How to set advanced Lead Generation ads on Facebook | Online Courses | ||
| How to Run Catalogue Shopping Ads on Facebook | Cosmetics Store | ||
| What is Dynamic Ads & How to Run | Dropshipping Ads | ||
| FB Scaling Model | Total Campaigns: 14 | ||
| How to run all types of Ads on Instagram | |||
| Special Session of Umar Sir | Review of All Assignments | ||
| 4 | Google Ads | ||
| Introduction to Google Ads | |||
| How do Google ads work | |||
| Diff. Types Of Objectives in Google Ads | Google Ads Campaign For traffic and awearness: 4 Type Of Businesses | ||
| Diff. Types Of Google Ads Format | 5 Google Ads Lead Generation campaign For: | ||
| How to Choose the Right Objective Understanding – Importance of Landing Page | Destination Wedding | ||
| In-depth Search Ads Creation and Optimization | Gym Center | ||
| Creation & Optimization Report | Makeup Artist | ||
| In-Depth Display Ads | High ticket Value Products | ||
| Everything About Remarketing Concepts | Educational institutes | ||
| Types Of Remarketing Audience | |||
| How to Create a Remarketing Audience | |||
| What is Conversion & How to Create Conversion | 3 Google E-Commerce Based campaign For: | ||
| YouTube Ads & Video Ads | Online Course Selling | ||
| App Install Ads | Fashion Store | ||
| Call Only Ads | Total Campaign : 12 Camapigns | ||
| Important Settings in Google Ads | |||
| Shopping Ads | |||
| Merchant Center | |||
| Setting Performance Max Ads | |||
| Special Session of Umar Sir | Review of All Assignments | ||
| 5 | Google Analytics + GTM | Introduction Of Google Analytics GA4 | |
| Setting Up Property In Google Analytics GA4 | |||
| Dashboard Overview | |||
| Real-Time Report | |||
| Acquisition Report | |||
| Engagement Report | |||
| Monetisation Report | |||
| Retention Report | |||
| Tech Report | |||
| What is an Event & How to Create Events | |||
| How To Create Conversion | |||
| How to Create Audiences Using GA | |||
| How to import Audiences from GA to Google Ads | |||
| How to Create Report For Clients by GA4 analytics | |||
| What is GTM | |||
| Setup Google Tag Manager | |||
| Why are GA & GTM connected in the website | |||
| Components in GTM | |||
| What is Tag, Trigger & Variables | |||
| Setting First tracking | |||
| Video tracking | |||
| image tracking | |||
| Link Tracking | |||
| Outbound link tracking | |||
| Button tracking | |||
| Scroll tracking | |||
| Facebook Pixel install by GTM | |||
| Other Tags which GTM can Install | |||
| Special Session of Umar Sir | Review of All Assignment | ||
| 6 | Interview Preparation Session – Umar Sir | How to Crack Interviews | |
| How to Prepare Portfolio | |||
| How to develop Strategies | |||
| Agency Ecosystem |
